Uniboek, Dutch publisher of The Book of Names (Het Boek der Namen in The Netherlands) challenged students at JUNIOR* Academie voor Art Direction to design a total marketing campaign for the book's launch. Uniboek editor Sander Verheijen invited Jill and me to help him and his panel of experts judge the competition - a extremely difficult task - and invited readers to cast their votes, too.

The publisher's website featured the brilliant student campaigns, complete with book trailers, print ads, in-store marketing tools and web design. Readers viewed the entries and chose their favorite in this truly innovative and creative marketing campaign.  Kudos to all the students who worked wonders to promote Het Boek der Namen.